Taste of morning That's important, it's an indication of how well we started the day, the concept of the product is something is better in the dark mode, it helps explain this image that the coffee machine must be paired with a good coffee, The designers chose to use the product presentation with a black in the black room To create a sense of calmness, discreetness, and even more endurance, to present it to look simple but energetic, It's like having a simple morning coffee but it tastes deep.